Youtube to promote your e-learning courses
How to use Youtube to promote your e-learning courses?
Youtube is one of the most visited websites in the world and is the second most visited search engine after Google. It is therefore vital to use this platform in your e-learning marketing strategy to promote your eLeaming Platform and eLearning Courses.
Here is a review of the Youtube algorithm to better optimize your digital footprint!
With more than 500 hours of videos viewed on YouTube per hour, you need to put all the assets on your side to gain visibility and reach your audience.
Youtube has fortunately created what is called a loop! A loop is the redirection to your audience of content with common interests and topics. You like to watch videos about e-learning so Youtube will display videos about e-learning in your feed.
Being in a niche sector, I'm sure you'll already have a good potential to reach your personas quickly. Then you need technique and above all regularity.
Youtube needs interesting content for its communities so it naturally needs relevant content creators. Take your share of this huge market!
A little bit of mathematics
Youtube Algorithm = Relevance + Users + Interests + Performance (Qualities)
Youtube Check List:
Interest of Audiences
Viewing time
Click Like
Click on the notion "not interesting topic
History
Searches and keywords
Regularity
Online date : New is better
Video performance
So how do you make it in the sun and become an influencer?
How to use Youtube to promote your e-learning courses?
What are the youtube factors impacting the promotion of your e-learning courses?
Think first of two simple factors: keyword search and recommendation. Add to this the time of view which implies an interest and therefore a quality or rather a response to the user's intentions:
Search
Satisfaction
Viewing time
So the objective for your e-learning courses is "simple":
You have to please! Because only the viewer counts and determines your future success.
But in order to please, you also need to be seen and therefore found. Here's how and what steps or elements you should not forget when promoting your e-learning courses and your eLearning Platform.
How to optimise the title of your Youtube video?
Youtube Analytics but also Google trend will help you to better understand the keywords used by the community. It is very important to do your research and analysis.
Because your well on impacting keywords should be in your title in addition to the description of your video.
Think of your audience as looking for an answer. They often ask questions: How do I design an eLearning course? A title in the form of a question can therefore make sense for Youtube!
But be careful not to exceed 60 characters, your title must remain short and precise for a better efficiency.
How to use Youtube to promote your e-learning courses?
How to optimise the description of your Youtube video?
The description of your content should be as relevant as possible. Do not hesitate to write this content as a mini article that will be as useful as possible to your audience.
Do not hesitate to work on its structure with bullets points. As on Google the objective is to be useful and therefore informative.
So I summarise:
You need a concentration of keywords without keyword stuffing.
A structure with paragraphs and lists.
Be articulate and clear
How to optimize the content of the published Video?
This is a very interesting topic and I promise you an article only on this topic. You can find more information in this blog or in the blog of our sister company Learning Lab. In this other blog you will find a lot of articles. Our team is also at your disposal.
In general, these are the factors that I consider to be the most impactful:
Quality of the speakers
Quality of the script or storyboard
Its agenda, the information, the editorial line
Quality of the video's production
Branding, design, pace, professionalism
Great influencers like Casey Neistat have in common the originality of their content and the quality of the video published in content and form.
This is also an exercise in branding, so it's important to pay attention to every aspect of the content.
Also be careful with the length of your video. It can be difficult to keep your audience's attention for long. It's best to cut your video to a quick, incisive format!
Prefer many short videos to one long format. Apply the same concept of micro learning. Also, if a video is successful, your audience will gladly watch the next video on your channel!
How to use Youtube to promote your e-learning courses?
The regularity of your publications
Youtube is also looking for people who stick around over time. Putting a lot of effort in the beginning to promote your e-learning courses and your elearning platform and then abandoning your channel is an effort that is less interesting for Youtube.
I suggest this methodology:
Opt for more than one editorial line
Publish your videos always on the same day
Prepare about ten videos in advance
Do not let your holidays interrupt the rhythm of your publications
Be persistent and don't give up! Perseverance is key!
Subscribe to the channel !
Simple but often forgotten, at the end of your video invite your audience to subscribe to your channel and to like your video. Don't hesitate to ask for a comment or to share ideas.
These activities will increase the visibility of your video. Indeed, likes and comments show interest in your content and subscribers to your channel will be kept informed by Youtube of your activities and new publications (activation of the bell).
Check regularly in google analytics the view time of your videos. Know if your recipe is working!
How to use Youtube to promote your e-learning courses?
Optimisation of thumbnails
Images have a double interest : they allow you to integrate keywords in the titles but they should attract the eye by standing out from the crowd and help the conversion, i.e. a click and a view.
Here is a checklist for optimising thumbnails for better promotion of your e-learning courses or platform:
A face attracts the eye
A catchy title is necessary
Give your video a title with keywords
Give your image a title with keywords
Create and develop a strong and memorable brand
How to develop your Youtube channel for optimum promotion of your e-learning courses or your e-learning platform.
Youtube can be a formidable weapon for your marketing to help you to promote your eLearning courses and your eLearning platform.
The battle for the first page of Google is difficult and complicated. But there are still great opportunities on Youtube!
We are happy to offer you a free workshop. Penceo has more than 40 eLearning specialists at your disposal: strategists, instructional designers, designers, video editors...
We remain at your disposal.
