Learning Design
At Penceo, our approach to Learning Design is at the heart of our services, crafted specifically to elevate retail training. We blend instructional strategy with engaging, brand-aligned content to create impactful learning experiences that empower retail teams.
Our services encompass every aspect of learning design, including curriculum development, multimedia content creation, interactive quizzes, gamification, video production, and mobile-friendly modules. Each solution is tailored to resonate with retail professionals, fostering skills, confidence, and customer-centric mindsets. By aligning learning outcomes with brand goals, we ensure that our training not only educates but also reinforces the brand identity, ultimately driving customer satisfaction and loyalty.
Whilst looking for simplicity, we also want to go beyond and delve into the impossible, exceeding your learners expectations for an unforgettable elearning experience that changes them, stimulates them, helps them grow and creates a sense of community.
Online Training Design
So here are the basic definitions:
Analysis
Identify key training goals, skills gaps, and brand objectives.
01
Develop engaging, brand-aligned content tailored to retail-specific skills and knowledge.
Multimedia Production: Create videos, interactive modules, quizzes, and other media to enhance learning.
Pilot Testing: Launch a trial run to gather feedback and refine the training experience.
Launch and Rollout: Deploy training to all learners, ensuring accessibility across devices.
Assessment and Certification: Track progress, assess knowledge, and certify completion.
Ongoing Support and Updates: Continuously update content to align with evolving brand and industry needs.
02
Content Design
Script & Storyboarding
Scripting and storyboarding are essential phases in designing an online retail training program, as they lay the foundation for an engaging and effective learning experience.
Scripting helps ensure that the content is clear, concise, and aligned with the brand’s voice, making complex concepts easier to understand for retail employees. Storyboarding then visualises this script, mapping out the flow of information, interactions, and multimedia elements.
Together, these steps help to create a cohesive narrative that guides learners through scenarios, customer interactions, and product knowledge in a structured, memorable way. By investing in detailed scripting and storyboarding, we ensure that each element of the training aligns with learning objectives, captures attention, and reinforces the skills needed to excel in retail environments.
Our Services
Instructional Design: Creating engaging, pedagogically sound content aligned with learning objectives.
Content Development: Developing multimedia content, including text, images, video, animations, and interactive elements.
LMS Integration and Management: Implementing and managing Learning Management Systems (LMS) for seamless training access and tracking.
Custom eLearning Solutions: Building tailored courses for specific industries, audiences, or learning goals.
Mobile Learning: Designing mobile-friendly modules that enable learning on-the-go.
Gamification: Adding game-based elements like rewards, challenges, and leaderboards to enhance motivation and engagement.
Assessment and Certification: Creating quizzes, tests, and certification pathways to measure learning outcomes.
Localization and Translation: Adapting content for multiple languages and cultures.
Consulting and Strategy Development: Advising on eLearning strategy, instructional methods, and technology options.
Continuous Support and Updates: Providing post-launch support, updates, and content refreshes.
Our Team Profiles
Instructional Designer: Develops learning strategies, course structures, and ensures content meets educational standards.
eLearning Developer: Creates interactive modules, animations, and other multimedia content.
Content Writer: Develops clear, concise, and engaging scripts or written content for courses.
Graphic Designer: Designs visual elements, layouts, and illustrations to enhance learning.
Videographer and Editor: Produces and edits video content for training modules.
Project Manager: Oversees the eLearning project from conception to delivery, coordinating timelines and deliverables.
LMS Administrator: Manages LMS configuration, user access, and reporting.
Localization Specialist: Ensures content is accurately translated and adapted for different languages and cultures.
Data Analyst: Tracks learning metrics and evaluates training effectiveness through data analysis.
Our Skills
Instructional Design Expertise: Understanding of learning theories, curriculum design, and pedagogical strategies.
Technical Proficiency: Knowledge of eLearning authoring tools (e.g., Articulate Storyline, Adobe Captivate) and LMS platforms.
Storyboarding and Scripting: Ability to plan and outline interactive learning content.
Multimedia Development: Skills in video production, graphic design, animation, and audio editing.
Project Management: Time management, resource coordination, and stakeholder communication.
UX/UI Design: Creating user-friendly interfaces and experiences for optimal learner engagement.
Gamification Techniques: Knowledge of game mechanics to increase motivation and engagement.
Analytical Skills: Ability to interpret learning data and adapt content based on feedback and outcomes.
Communication and Writing: Clear, concise writing skills for creating scripts, instructions, and course content.
These services, profiles, and skills allow an eLearning agency to deliver comprehensive, engaging, and effective training solutions for various industries.
The crucial script and storyboarding stage prior to any training design process ensures that the whole process flows smoothly.
E-Learning Course Design
We leave nothing
to chance!
Your elearning course is your window to your company. You are showcasing your identity, your products, and your expertise & Services. Within the first few seconds you will give your learners an impression of your services and your company.
We have built up our expertise over the course of many years of many unforgettable projects. We analyse your project in detail in order to offer you a complete package that integrates every essential aspect:
Learning
Experience
Strong
visual identity
Right first impression
Ergonomics
Ease
and speed
Learning Design
How do you want people to remember your Training?
How will their interaction impact their future interactions with you? Will they come back? In experience design, you do not want to have people find your experience acceptable, you want to strive for exceptional. Whilst looking for simplicity, we also want to go beyond and delve into the impossible, exceeding your fans expectations for an unforgettable experience that changes them, stimulates them, helps them grow and creates a sense of community.
Motion
Design
Video and motion design is an increasingly important element of modern communication.
You see videos everywhere today, and the possibilities are limitless. This is why we can cater to any need - simple or advanced, short or long. Our team can provide anything from simple video coaching clips to HD broadcast-quality training production highlights. Wondering if something can be done? Just ask, we love a challenge.
Online Training Development
We are blessed with a strong creative team that is always here to back up our creative work.
Where the Creative team brings inspiration and a chaos of ideas, the Learning Design Team is there to structure the ideas into a technical framework. They build the solid machines that help communicate the creative ideas.
We have experience building large and interactive elearning platform for international companies, as well as applications, databases, games and other technical platforms.
Visit thelearning-lab.com
