Branding & Identity
for Retail Training
Penceo is a specialized brand agency with a dedicated focus on retail training.
We craft a visual language with which we speak to your learners, and our designers shape authentic training that will invoke emotion and engage your audiences.
Elevate your educational content with our eLearning Branding Agency.
We specialize in creating cohesive, impactful brand identities for eLearning platforms, ensuring your online education stands out with professional design, engaging visuals, and strategic marketing.
We understand the unique challenges and demands of retail, where brand experience and customer engagement are critical to success. Our expertise combines in-depth knowledge of branding with advanced eLearning solutions, creating a comprehensive approach to retail training that enhances employee performance and aligns with brand values.
Visual Identity & Branding for Retail Brands
Your retail brand is the soul of your company and eLearning Project. Every visual representation of your brand - the name, the logo, sound, music, motion, illustration the symbols, the fonts - conveys meaning and creates an emotional link between you and your customers.
Our services cover a wide range of training needs, from developing engaging content that reflects brand identity to designing customized learning platforms that foster skill growth and product knowledge. With over a decade of experience in the retail sector, we are positioned as a trusted partner for brands aiming to empower their teams and elevate the customer experience through targeted, impactful training.
When designing your eLearning visual identity, we follow a creative process:
01
We put together
a thorough creative brief, analysing every aspect of your brand (target audience, positioning, values, mission, personality etc
02
We drill down
to pinpoint the brand promise, which must stand out clearly through the sum of representations.
03
We build up your
visual identity (logo, fonts, colours, photography, icons…)
04
We ensure that
every aspect can be used across all communication materials.
05
Upon request,
we can produce your ‘Brand Guidelines’, a working document to be used by any third party involved in communicating on behalf of your brand.
Good retail branding delivers a clear and forceful message, and builds credibility.
The real value:
To make your online retail training and LMS stand out in a unique way.
Learning Design
Penceo is a recognized expert in learning design, combining a deep understanding of educational principles with creative strategies to develop impactful training experiences. Our approach to learning design centers on creating engaging, practical, and results-driven content that empowers learners and enhances brand knowledge. We specialize in tailoring learning experiences to meet the unique needs of the retail sector, ensuring that each program aligns with the brand’s vision and effectively supports both individual and organizational growth.
Our expertise encompasses curriculum development, instructional design, multimedia content creation, and the integration of digital tools to create seamless learning experiences. At Penceo, we believe that effective learning design is not just about delivering information—it’s about crafting memorable and motivating experiences that foster real skills and brand loyalty.
We have specialist learning designers whom are able to produce artwork for an array of communication materials designed for retail training:
Storyboard
Script
Design
Interactivity
Video
MS Implementation
Video Based Learning
At Penceo, we specialize in producing video-based learning content that captivates and educates. By blending dynamic visuals, concise text, and thoughtful design, we create videos that tell a compelling story, engaging viewers from start to finish.
This is more than just a trend—statistics show that video content is increasingly effective in capturing attention, enhancing retention, and improving learning outcomes. Our video solutions are crafted to reflect brand identity while delivering knowledge in a format that’s accessible, memorable, and impactful for today’s learners.
Benefits of video based learning
Enhanced Engagement
Videos combine visuals, audio, and storytelling, making learning more engaging and enjoyable.
01
Improved Retention
Studies show that learners retain information better through videos, as they appeal to multiple senses and are more memorable.
02
Flexibility and Accessibility
Learners can watch videos anytime, anywhere, at their own pace, making it easy to fit learning into busy schedules.
03
Consistency in Training
Video ensures that all learners receive the same quality and consistency in messaging, which is especially valuable for large or dispersed teams.
04
Better Demonstration of Concepts
Videos can visually illustrate complex processes or concepts, making them easier to understand.
05
Experience Design
How do you want learners to remember your training?
How will a customer’s interaction with your team impact their future interactions with your brand? Will they return for another exceptional experience? In retail training, we aim not just for acceptable customer service but for exceptional interactions that leave a lasting impression. While we prioritize simplicity and clarity, we also push boundaries to exceed customer expectations.
Our goal is to deliver an unforgettable experience that transforms, inspires, and empowers your team to foster customer loyalty, create connections, and build a strong sense of community around your brand.
Motion Design
Video and motion design is an increasingly important element of modern online training.
Today, video content is everywhere, and its potential for online training is limitless. That’s why we can cater to any training need—whether it’s a quick tutorial or an in-depth learning module. Our team delivers everything from simple, engaging clips to high-quality, interactive video courses tailored to elevate your training experience.
Have an idea in mind or wondering if something unique can be achieved? Just ask—our team thrives on turning challenges into impactful training solutions.
Learner Centric
Online retail training at Penceo is learner-centric, designed to empower individuals with engaging, relevant, and accessible content that enhances skills, builds confidence, and drives exceptional customer interactions.
At Penceo, our online retail training is fully learner-centric, crafted to empower each individual with the skills and confidence they need to excel. We focus on delivering engaging, relevant, and accessible content that resonates with retail professionals at every level. By prioritizing the learner’s experience, our training promotes active participation, real-world application, and a deep understanding of brand values.
The result is a highly motivated team ready to create exceptional customer interactions, foster brand loyalty, and drive measurable results for your business.
Seduce your learners
Deliver an Emotional Experience
Stun with interactivities
Bring Pictures to Life
You ask, we design.
Penceo is a full
learning agency
We’re passionate about both digital and retail, crafting comprehensive training programs that blend retail strategy, design, branding, video, audio, quizzes, certification, gamification, and more to deliver an immersive, impactful learning experience.
01
SCORM
Design
Our SCORM-compliant design for retail training ensures seamless integration, tracking, and adaptability across learning management systems, providing consistent, high-quality training experiences that engage retail teams and enhance brand knowledge.
02
E-Learning
Strategy
Our eLearning retail training strategy is designed to align with business goals, enhancing team performance through engaging, scalable, and data-driven training solutions that foster brand consistency and elevate the customer experience.
03
Mobile
Learning
Our mobile learning design for retail training enables teams to access engaging, on-the-go content that reinforces skills, enhances product knowledge, and empowers employees to deliver exceptional customer experiences anytime, anywhere.
04
Activity Based
Learning
Activity-based learning in retail training boosts engagement and retention by immersing employees in hands-on, real-world scenarios that strengthen product knowledge, customer service skills, and overall job confidence.
05
Video
Learning
Here at Penceo, we know how much fans love videos. We create content blending typography, static images, movement, and sound together to create unforgettable and emotional experiences.
06
Coming up with results that are visually stunning, memorable and hugely effective.
Our Strength