Brand guideline for eLearning Courses and Platform
Creating an outstanding eLearning course is a matter of establishing an impressive brand.
How to brand your eLearning courses so that it stands out from the crowd ?
Like all your brand assets, your e-learning content must also be carefully branded and designed down to the last detail.
However, few people are skilled enough to put together text, photos, audio, animation and video and make an effective presentation. You need an eLearning agency specialised in branding to lead this project.
We will discuss how to make your training platform stand out from the pack in this article.
We will also review the requirements, process and stages of an eLearning brand creation project.
How to Brand your eLearning Course?
What is a Brand identity?
A brand identity gives your company body and personality. Branding carries your values and philosophy as a promise.
Brand identity is your name, logo, slogan, words, colours, sounds, videos, voice, symbol....
Why do you need to brand your eLearning course?
Having a strong brand is important for any company or projects, but particularly for an Internet business where the brand is the only face of your organisation.
There are so many businesses competing for attention, and if you want yours to be noticed, you must build a strong brand to stand out and be unique. And to be seen has the more professional.
Here are some things to keep in mind in order to do that:
Branding your eLearning platform or eLearning courses can help them to stand out from the competitorsby giving it a unique and professional identity.
Because people relate to brands, having an identifiable brand can make your eLearning platform and eLearning courses to be noticed, view as leader, attract and convert visitors to clients.
Your job as an instructional designer or Learning Officer involves ensuring that your eLearning courses are effective and engaging. Before you can do that, you must ensure that your eLearning courses are visible and inviting to prospective learners.
Branding is the answer to that problem.
But Branding is linked to design and helps to read, receive, and understand the information and teaching. Branding means also quality and clarity!
Your elearning course can be differentiated and made more memorable with branding. In addition, a strong brand builds trust with learners and makes them more likely to enroll and adopted the project.
The process of branding eLearning can define in a statement (you need a goal):
Developing a elearning strategy based on a mission statement and an audience definition in order to establish a mission statement.
Having a mission statement helps you identify who you are as a business or project while at the same time convincing people to choose you over other alternatives.
What’s your company’s mission statement?
It’s one of the first things a prospective customer sees. Put down the statement or idea that defines your company and what you offer your customers in order to create a powerful elearning branding strategy.
Is your elearning brand guideline (a guideline for creating elearning) consistent with your company's values and the message it sends?
You need to define your values! Who you are!
Strong, Caring, Effective, Creative, Serious, Responsible, Reliable, Trendy, Flexible, Experienced, Secure, Modest, Expert, Beautiful, Clair, Fast, Fun, Effective, Easy, Simple
Creating an eLearning course that stands out is difficult.
Here are some tips on how to brand your eLearning platform and eLearning courses to make it unique.
Mirror your values and determine the pillars that make up your elearning brand:
Identify your audience
Position your e-learning courses or project
Define the personality of your project
In line with your logo create a clear slogan
The objective of this operation is to be unique and to build a clear and audible offer!
Check list:
How can I best describe my project?
Which words describe my courses?
Who are we targeting (personas)?
What are we solving?
What are the goals and objectives?
Which industry are we targeting?
Note: It's important to make sure that your elearning platform reflects your eLearning brand in the best light possible, because your Learning Management System (LMS) is a reflection of your project.
The Learning Lab LMS gives you the possibility to fully customise your elearning platform as well as your courses.
You can create you own layout, organise your catalogue but also custom your fonts, colours, images, animations…
Also our Powerful Authoring Tool lets you design your course slides in every details: animation, background, colours…
eLearning Brand development
Offer Corporate Certificates
Certification from a corporation is a strong indication that your employees are receiving top-notch training and development, and that your company is committed to their wellbeing.
Develop a sens of Proud!
Having your organisation's elearning certification promoted, you can leverage your brand.
You can let potential customers know that your company is professional and trustworthy by including corporate certificates in your branding.
Leverage your expertise
Words and informations are also part of your eLearning brand.
Engaging content from great participants and experts is your best ambassador.
It is important to provide quality content in eLearning courses that meets the needs of the participants.
Check list:
Work with instructional designer to digitalise expertise
Be creative and design scenarios
Invest in videos: Interview, animation with voice over, webinars
Create a Youtube channel with free information
Share knowledge via newsletter
Launch your blog!
The purpose of eLearning branding is to establish a connection with the audience on an emotional level, not just to create a logo or name.
An elearning course can become a powerful brand if it delivers quality content and an engaging learning experience.
Branding for elearning
Brand development for elearning is a complex discipline that is vital to the development of your e-learning platform and your eleaning courses.
The success of your e-learning project will also depend on its success. It will be all the easier to promote your courses.
Beyond the marketing and therefore commercial aspect, branding, with the use of design in its noble definition of the term, will raise the value of your educational course to an optimum level of understanding, engament, pleasure, clarity and easy access to the informations and knowledge.
Branding is the basis!