Tips To Market Your eLearning Courses
16 Powerful Ways To Market Your eLearning Courses And Boost Engagement
Finding your first few clients can be tough, but it doesn’t have to be as hard as it looks.
Marketing your eLearning courses online can be done with relative ease, especially if you know the tricks of the trade and don’t get overwhelmed by the vast amounts of advice floating around out there on the internet.
Here are some tips for marketing the eLearning courses that will get you results fast, so you can focus more on the important part of your business: providing quality content to your customers.
16 tip To Market Your eLearning Courses
Know the target audience for your eLearning course and speak their language
The first step to successfully marketing your eLearning course is effectively targeting your audience. Know who your target learners are and speak their language, in other words, to make them want to learn from you.
One way of doing that is ensuring your eLearning courses appeal to their specific goals and needs. Once you know your target audience's experience with online courses, you can create material that addresses their objectives more effectively.
When they’re more engaged with what they’re learning and therefore satisfied with what you offer, they’ll be even more likely to share it with others.
Provide freemium contents to market your eLearning courses
You can use your freemium content for marketing your eLearning courses. Use your blogs, newsletter, and social media to market your new content and encourage people to subscribe to get a free version.
Make sure you emphasize that everything is accessible in one place at a low price—and easy for them to cancel if they aren’t interested. When people like what they see, offer them more courses or training at different price points.
You can also use email marketing, including product announcements and sales offers that give people access to a free trial of your products or training.
This works well with eLearning courses because you can take advantage of pre-built templates for each elearning course email so that only minimal customization is required for each piece of marketing copy.
16 tip To Market Your eLearning Courses
Create newsletters to sell your eLearning course
A newsletter is an easy way to keep in touch with your customers, brand your business and promote eLearning courses you have created.
It can be a great way to gain email subscribers, who are valuable because they are often more engaged than other audiences. Some also suggest sending newsletters as one of many tools for nurturing new leads into customers.
One of many ways to go about it is by adding a link to your eLearning course at the end of every newsletter you send out.
The goal here is to try and get people curious enough about what's behind that link that they click on and purchase your elearning course.
Utilize the experts in your eLearning course niche
Look at popular blogs in your niche and search for author bios. Do they include a link to their email address? Reach out and introduce yourself.
Get to know them and see if they can help spread awareness of your eLearning courses or offer any advice that would be helpful.
You’d be surprised how many people will want to help you once you open up an honest dialogue about how you can help them with their goals.
The eLearning industry is rather small, so it’s much easier than you think to build relationships with other experts in your field; it just takes a willingness on your part.
Networking is not all bad, so get out there and network!
Market Your eLearning Courses
Keep your eLearning course short and sweet.
Keep your eLearning course short and simple so learners can buy them. Marketing is all about attention. The shorter your course, the more focused and easy to understand – making it more engaging to learners and easier for you to market.
Short courses also take less time to complete. This allows them to be completed in one sitting, with a high conversion rate and increased engagement.
A study that eLearning courses with an average completion time of 7 minutes have been shown to have significantly higher numbers of satisfied students than those with an average completion time of 15 minutes or longer.
Take advantage of email marketing to sell your eLearning course
One of the best ways to market your eLearning course is through email marketing. From sending coupon codes to offering free trials, you can use email marketing to increase sales and provide discounts to potential customers.
What's great about email marketing is that you can reach people even if they aren't actively looking for your product—and in some cases, even if they don't want to be reached. That said, it's important not to overdo it.
Sending too many emails can easily annoy potential customers and send them running for cover, so ensure you are only sending relevant emails with the real value.
Keep emails short, entertaining, educational, and focused on the key call to action.
Consider breaking it up into different emails rather than bombarding users with one long newsletter when you have a lot to say.
If your content is only educational, offer light moments of humor and entertainment; remember to focus on key calls to action that encourage interactivity.
Engaging content and strategic calls to action will help you attract new leads, create brand loyalty and get more views for your elearning marketing campaign.
Market Your eLearning Courses
Showcase your eLearning courses through Youtube videos
Youtube videos are very popular, and most people can do it (they have your interest). You can make a video with your eLearning courses and share it on Youtube.
You should highlight some of your product's best features and give an overview of what is in each elearning course.
You can also show how your elearning courses will benefit anyone interested in improving their lives, working online, or becoming entrepreneurs.
This works well because most people who use Youtube would love to see such videos on their elearning platform.
Tell your learners how your eLearning course meets their learning needs.
An excellent way to capture learners’ attention and boost engagement is by explaining how your eLearning course meets their learning needs.
Consider how you can tailor your content and course structure to maximize each learner’s potential.
If you want, tell your learners how your eLearning course can help them achieve specific results.
Give them a sneak peek of what to expect in your eLearning course
You may want to give your readers a sneak peek of what to expect in your eLearning course, or you may want to share one of their favorite sections of your course.
Either way, it is important that you engage your audience and set up a level of anticipation for them to sign up for it. You might start by giving them a brief overview of what they can expect from each section.
This gives your audience an idea of what to pay attention to as they go through each lesson in your eLearning course. It also allows you to promote some of your high-value lessons, particularly if there is a part that stands out for you or has received positive feedback from current users.
Market Your eLearning Courses
Ask satisfied current learners to endorse your eLearning course.
Doing so will help you to attract new learners. After all, if current students are satisfied with your eLearning courses, there is a good chance future ones will be too.
You could even ask learners excited about your eLearning course to share their feedback and experiences online via social media or forums.
You might not reach many people, but those who see your learners’ posts may become interested in elearning more.
Take advantage of the benefits of guest posting blogs for your eLearning course.
One way to market your eLearning courses is to write guest posts on other blogs in your niche.
A high-quality post can drive organic traffic, build your brand, establish you as an expert in your field, and even bring you leads and opportunities.
But it takes a lot of time to write a great guest post, so make sure you’re targeting blogs well-suited for your topic or industry.
Create a blog where you can capture leads to sell your eLearning courses
eLearning professionals can make money with their eLearning courses. The best way to make money is by marketing your eLearning courses on your blog.
It's a great way to market because you already have a following from your blog, and you are creating new content for your readers.
The more information you provide for people, whether blogging or learning development, the more likely they are to purchase a course from you.
Market Your eLearning Courses
Connect with your learners on social media regularly to keep them engaged
Connecting with your learners on social media is an excellent way to market your eLearning course, especially when done regularly.
You can update them on new elearning courses, post and answer questions, share upcoming news and events, and help them with their projects—the endless possibilities.
If you’re worried about how to keep up with a schedule on social media, invest in automation tools to ease some of that burden (like Hootsuite) or hire a dedicated social media manager to do it for you.
Take advantage of influencer marketing to sell your eLearning courses
Influencer marketing is a strategy that leverages key figures to drive awareness and sales for your eLearning courses.
By working with influencers, you have an opportunity to reach your target market more directly, bypassing much of their resistance to your message.
That makes influencers one of the most powerful tools for getting more sales with less effort.
Run Facebook ads for your eLearning courses
Facebook ads are a reliable way to increase eLearning course engagement. By targeting people who may not yet know you offer an eLearning course, you can expand your reach and drive new traffic to your eLearning courses.
It will cost you some money, but if done right, it can provide a significant ROI for your business.
Be sure to test multiple landing pages with different images and copy variations before moving forward with any Facebook ads campaign; once there's momentum in your ad campaigns, monitor results regularly so that you can make modifications as needed.
Market Your eLearning Courses
Market Your eLearning Courses
The eLearning market is saturated, and there are hundreds of courses learners can choose.
As an instructional designer, it is in your best interest to get creative with your marketing approach to attract as many learners as possible and stay true to a niche focus if you have one.
Don’t forget—you need to be able to back up your eLearning course with quality content for it to stand out in a crowded marketplace.
If you do those things, word will spread that your eLearning course is one worth checking out.